Google is now $3.1 billion lighter thanks to its cash purchase of the controversial ad service - DoubleClick. This will esentally gives Google a virtual LOCK on the online advertising world.
The acquisition, which is expected to close sometime later this year, also will give media agencies and advertisers the ability to manage integrated search and display ad campaigns through one centralized console, Schmidt said. “The whole system will run faster,” he said. “Users will benefit from more targeted ads.”
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