Saturday, April 21, 2007
The See-Through CEO
I recently read this article in the April 2007 edition of W.I.R.E.D. magazine on a topic we discussed not too long ago in class - collaborative commerce. This article takes the idea of collaborative commerce a step further into a business tactic called radical transparency - that is bearing your business secrets - online. The article details Glenn Kelman, CEO of online real estate brokerage frim Redfin, says he saved his company by stripping it "absolutely bare" on his blog. Kelman's blog began posting witty screeds about the nasty underbelly of the real estate business. His enemies got nervous - but customers loved it. "Instead of discouraging customers, being open about our problems radicalized them," Kelman says. "They rallied and started pulling for us". For more on the Redfin blog and radical transparency check out the article here.
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I love this idea, while it may anger some, I think that alot of customers would find the information enlightening. To finally be able to see something on the Internet that is completely stripped bare and honest is so refreshing. I would definately give my business to anyone who had the courage to "air their dirty laundry."
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